Marketing News

Bioré Furthers ‘Mochi Skin’ Trend with New Hydra Serum Debut

The J-Beauty-inspired liquid exfoliant combines 2% BHA with skincare benefits to smooth texture, refine the look of pores and nourish skin for a soft, bouncy glow.

Bioré is supporting consumer need for “mochi skin” with a new serum.

Inspired by the pillowy softness and luminous bounce of the Japanese rice cake, mochi skin is characterized by a complexion that looks nourished, even, healthy and effortlessly radiant.

Bioré’s new 2% BHA Exfoliating Hydra Serum is a next-generation liquid exfoliant designed to visibly refine pores, smooth texture, improve clarity and boost glow, while leaving skin feeling soft, comfortable and nourished.

The unique gel form helps the product stay in place, creating a cushiony layer that enhances the feeling of nourishment, officials said. Meanwhile, 2% BHA pairs with humectants to gently exfoliate while helping maintain lasting nourishment.

Powered by 2% salicylic acid, the spa-inspired formula works deep within pores to dissolve excess oil, sweep away buildup and help reduce the appearance of congestion.

Mochi Promotions

To celebrate the launch of the 2% BHA Exfoliating Hydra Serum, Bioré is bringing the mochi skin phenomenon to life through a limited-time collaboration with the viral NYC-based Pavlo Mochi dessert shop.

Bioré and Pavlo Mochi have created an exclusive mochi flavor inspired by the new Hydra Serum. The collaboration brings together Japanese skincare inspiration and the pillowy treat behind the “mochi skin” trend for a playful celebration of Bioré’s latest innovation.

Bioré 2% BHA Exfoliating Hydra Serum is available at Amazon, Walmart and Target for $16.99.

Check out the brand’s NYC promotion of its hydrocolloid pimple patches here.

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